The SEN@ER network

The SEN@ER - Silver Economy Network of European Regions is a joint initiative of European regions initiated by the region of North Rhine-Westphalia (Germany).

This European initiative regards the ageing of our society not as a threat but rather as a challenge and an opportunity for regional economic growth and for improving Europe's competitiveness. To realise this, the Silver Economy Network of European Regions (SEN@ER) has been established as a European-wide network of regions to promote the development and marketing of innovative products and services aimed at this new market segment, thereby contributing to regional development and job creation.

The SEN@ER was founded and established on 18 February 2005 at the first European Silver Economy Conference in Bonn, Germany.